The complications with resale's *moment* — fast fashion addictions to secondhand addictions, luxury's obsession with exclusivity & the gentrification of thrifting
In episode 302, Kestrel welcomes Jessie Frances (@cuppuccinosandconsignment) to the show. Highly knowledgeable on the world of preloved fashion, Jessie holds a BFA in Fashion Design and French with a Minor in Art History. Through her work, she shares ideas around luxury vintage savviness, smart travel tips, and slow-living hacks, and also consults companies on luxury resale.
“It is an addiction. Even when you look on YouTube and whatever social media, you see thrifting hauls. I remember hauls were just specifically for new items — you only did hauls with your fast fashion. It was very singular. Now, there are thrifting hauls multiple times a week. And we have just replaced fast fashion with thrifting.”
-Jessie
I think it’s pretty undeniable that RESALE is having a moment.
If I think about the shifts in recent years, when it comes to the secondhand market, it’s overwhelming. I remember thrifting in high school, growing up in the midwest – and for me, it was always about searching for pieces that no one else had – and thrift shops were where I could find those unique pieces.
But the changes since then – almost 20 years later – are immense.
I was looking at thredUP’s 2023 Report, and in it, they say that – The global secondhand market is expected to nearly double by 2027, reaching $350 Billion. And the global secondhand apparel market is expected to grow 3X faster on average than the global apparel market overall.
Clearly, there is a lot of GROWTH happening in resale fashion.
This week’s guest is highly knowledgeable on the world of preloved fashion – she started thrifting as a kid out of necessity. As she reflects – at that time, you didn’t want anyone to see you at a thrift store and you didn’t want anyone to know you were wearing thrifted styles. So, she would always find ways to customize her secondhand pieces, to give them an extra edge.
Since then, as I mentioned, a lot has changed. This week’s guest now consults companies on luxury resale.
We talk about whether this growth in resale is connected to folks simply transitioning their fast fashion addictions to secondhand instead. We talk about luxury’s obsession with exclusivity and how that conflicts with the potential accessibility of the resale market. And we touch on the gentrification of thrifting and how this weaves into the luxury resale conversation today.
Quotes & links from the conversation:
“So, it’s being very, very strategic when you’re shopping with thrifting because it really is a thrill. It has turned into like modern-day hunting, it’s for sport now. People get such a thrill because the prices for the most part (depending on what city you’re in), the prices are so good that you just want to buy, buy, buy. You love saying — look how much I got for $100. But you want to know — how much out of the $100 haul are you keeping? Are you returning $85 of that to your next thrift store run? So, it’s really being strategic when you are thrifting.” -Jessie
“Not just in fashion, we’ve all seen what happens when big brands come in and take over smaller ventures. I mean, look at ride sharing, without naming any names. You see how it changed things. So, it makes me question — ok, now you’re offering me, let’s say 80% of what I paid. Now, once you wipe out these smaller consignment shops, once you wipe out these smaller resellers, what’s gonna happen then? Cause now you have the upper hand. So, are you now gonna offer me 50% for what I purchased? Or are you just not gonna offer anything at all because you know — there’s no competition.” -Jessie (27:19)
“How Are Luxury Brands Creating (Even More) Scarcity In The Resale Era?”, article in Fashionista Kestrel mentions
“It’s accepting, knowing and being secure in your style. Once you know who you are, you’re not swayed by a trending hashtag, by what the princess is wearing — when those things no longer matter, when you know who you are, it makes life so much easier.” -Jessie (47:07)
