Rethinking upcycling, questioning trends & reimagining what "seasons" mean
In episode 234, Kestrel welcomes Lottie Bertello, the founder and creative director at LOTI, to the show. An upcycling design studio recently launched in 2021, LOTI reuses materials that would otherwise end up in landfills.
“We’re gonna be really vocal with our platform to show people that we don’t need to be following these trends. I think trends is what has pushed this overconsumption in massive amounts. And there’s the misconception that trends are the only fun clothes you can use — like trendy clothes equal fun and sustainable clothes equal boring, which is absolutely not the case at all.”
-Lottie Bertello
On this week’s show, Lottie shares more of her experience working within the conventional fashion industry, and how for her, that made her realize that building her own project was where she could make the most positive impact.
Lottie highlights some amazing stories from the beginnings of building the brand — one day, she was browsing the racks at a Goodwill, and she ended up buying 300 men’s button up shirts, without having a plan as to how to use them. Those shirts became the first building blocks of what LOTI has become today.
Also, Kestrel and Lottie explore some of the nuances around “trends” and where they fit into the sustainability and fashion movement.
“I think developing our aesthetic was the most challenging part of developing LOTI because as much as our brand stands for textile waste reduction and ethical manufacturing, we have nothing without a good product that people like — it’s unsustainable for us to sell a product based on the fact that it’s quote unquote sustainable. You know, if you don’t love it, then you’re not going to wear it, and if you’re not wearing it, you might be throwing it out, and that’s not the point.” -Lottie
“Ultimately — trends are what make clothing be disposable, because once a trend is gone, people are no longer wearing that, and then that garment doesn’t have a space in your closet anymore. I think there is a distinct difference between relevant items and trendy items.” -Lottie
This week’s episode is brought to you by
OEKO-TEX® is a worldwide association of 18 independent research and test institutes that sets standards for safer textile and leather production and products. The OEKO-TEX® portfolio of independent certifications and product labels help all of us make responsible decisions to choose products that are safer, more environmentally friendly, and manufactured in a socially responsible way. We can all look out for the OEKO-TEX® certification - their labels mean that the products have been independently tested and verified for high product safety.
Learn more about their labels at www.oeko-tex.com
