The need to align values with business models



In episode 223, Kestrel welcomes Maggie Hewitt, the founder and designer behind Maggie Marilyn, to the show. Made in New Zealand, Maggie Marilyn is working toward a more transparent, circular, regenerative and inclusive fashion industry.

“Really the biggest achievement of all to-date was making this sort of bold decision to pivot our business model to operate entirely direct-to-consumer, and I think really now — our values and our business model actually align.”
-Maggie Hewitt, Founder + Designer of Maggie Marilyn


MAGGIE MARILYN

On this week’s show, Maggie shares more on what led her to build a fashion brand that places sustainability at its core. She also explains more of how over the last five years, they realized as a brand, that in order to move forward with their focus of transparency, circularity, regeneration and inclusivity, they had to transform their business model to align with those values — which, for Maggie Marilyn, meant shifting away from wholesale and functioning entirely as a direct-to-consumer brand.

Maggie and Kestrel also dive into ideas around transparency, responsibility and accountability as a sustainable brand, and how Maggie Marilyn is pushing to truly hold themselves accountable when it comes to their statements.

The below thoughts, ideas + organizations were brought up in this chat:


This week’s Conscious Chatter episode is brought to you by:

 

TEN/TEN

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