Episode 142 | LEFT EDIT + ESSENTIALS THAT MAKE AN IMPRESSION
In episode 142, Kestrel welcomes Holly Staves Olson, a marketing wizard + her cofounder of a new venture called Left Edit, to the show. A new direct-to-consumer womenswear brand for those who don’t want to sacrifice ethics for style, Left Edit builds essentials that make an impression.
“I think it’s so cool because our relationship always revolved around this entrepreneurial spirit. I think that’s where you and I really connected is every time we’d get together, we’d be brainstorming different ideas, and we’d be talking about fashion and we’d be talking about new businesses and how we can make a change.”
- Holly Stavnes Olson, Cofounder of Left Edit
In this episode, Holly and Kestrel share more on what drew them together as cofounders, and how they ended up finding their way to building Left Edit. They also share more on how incredible the designer community has been in supporting them in the development process and sharing information to help them along the way, from sourcing fabrics and materials to connecting with production partners.
The below thoughts, ideas + organizations were brought up in this chat:
Some of the lower impact details + notions Left Edit brought into their designs are:
Corozo Nut buttons, GOTS certified dyes, digital printing to reduce water and ink usage, recycled PET zipper tapes, and recycled poly interlining
Cupro is made from reclaimed cotton linter bio-utility waste, by converting it through a closed loop process. Cotton linters are the short fibers that stick to the cotton seeds -- and are typically wasted during cotton production. While its feel is luxurious like silk, Kestrel + Holly share how they love that the fabric is machine washable
The tenants that help drive Left Edit’s brand:
Movement, Versatility, Longevity, Quality and Community
One-of-a-kind print designs, Holly + Kestrel partnered with a print designer who hand painted all of the designs using watercolors (the prints were inspired by west coast and midwest flowers), and then were converted to be printed digitally