In episode 140, Kestrel welcomes Katie Pruett, the founder and editor-in-chief of Ethical Style Journal, to the show. A platform to help shape fashion culture into one that is as much about awareness, action, and accountability as it is about style, Ethical Style Journal is a stunning publication stacked with substance.

“If you look at the history of our country, they’ve always kind of helped shape peoples’ perspectives - they’ve always had that authority. Specifically if we’re talking about fashion magazines - I mean look at Vogue and their influence. I wanted to get in on that and say hey - let’s do some good with this, because we have that power and that’s what media has always done - and let’s use it in a positive way.”
- Katie Pruett, Editor-In-Chief of Ethical Style Journal


In this episode, Katie shares more on how she went from searching for a pair of boots to building an independent magazine. For Katie, Ethical Style Journal is a way to use the power of media for good, and she's bringing dynamic voices to the table to achieve this.

Additionally, Kestrel + Katie talk about how thrifting can be a good transition from fast fashion toward shopping more consciously, due to price and accessibility. 

The below thoughts, ideas + organizations were brought up in this chat:

  • Nicora Shoes, the brand that kind of helped draw Katie into the ethical fashion conversation

  • Natural Awakenings, magazine Katie did ad sales for in the past

  • Definitions of terms, the way Ethical Style Journal frames it up:
    CONSCIOUS: Practicing personal, social, and environmental responsibility.
    ETHICAL: Prioritizing the well-being of people, animals, and the planet over profit.
    SUSTAINABLE: Emphasizing processes that stand the test of time, even in the face of climate change + resource depletion.

  • “And while working on this issue, I had this thought: art and activism have become intersecting entities that are vital to the sustainable fashion movement. Whether writing about fashion, modeling, or making the garments that carry stories within their threads, people who contribute to making fashion sustainable create and advocate.” -quote from Katie from a past issue

  • “Our cultures are not a costume” - a quote from Aditi Mayer’s article about cultural appropriation in Issue 05 of Ethical Style Journal

  • Dominique Drakeford’s piece in Issue 04 of Ethical Style Journal

  • The Bridal Edit, featured in Issue 04 of Ethical Style Journal

  • “Our goal is to inspire people to shop more consciously, and sometimes - that means not shopping at all.” -Katie


Thanks for listening! Subscribe, download, and leave a review for Conscious Chatter on iTunes if you get a chance. I big time appreciate your support!

P.S. If you want to connect, send me a DM on Instagram @consciouschatter! <3 Kestrel