S02 Episode 89 | FARMGIRL FLOWERS + DIRT ON THE FLORAL INDUSTRY

In episode 89, Kestrel welcomes Christina Stembel, the founder of Farmgirl Flowers, to the show. An online floral shop that is dedicated to creating good jobs, Farmgirl Flowers is also focused on maintaining a sustainable supply chain, and minimizing waste in the floral industry.

"Instead of having 40-60% waste of flowers, we have less than 1% waste."
-Christina, founder of Farmgirl Flowers


FARMGIRL FLOWERS


Throughout this episode, Kestrel and Christina chat about the complicated supply chain behind the floral industry, and the impact it has on farmers, and the environment - especially when it comes to waste.

The below thoughts, ideas + organizations were brought up in this chat:

  • 80% of flowers sold in the United States are imported.
  • 40% of cut flowers are thrown away in the U.S. because the shops can't sell them before they die.
  • Flower shops must up-charge their bouquets in order to compensate for the flowers that are expected to be wasted.
  • Ritual Roasters, the first place Christina sourced burlap coffee bags from for their flower wraps.
  • Christina took inspiration from In-N-Out Burger, because they were doing one thing really well; when she launched Farmgirl Flowers, the "less is more" trend hadn't taken off yet.

 

This week's Conscious Chatter episode is brought to you by:

 

Soluna Collective is is an eco and ethical design company that makes products for your home. They respect the environment and the people living in it.

INTERESTED IN CHECKING IT OUT?
Use promo code CONSCIOUSCHATTER for an exclusive 15% discount off of your Soluna Collective order!

Shop Kestrel's Faves From Soluna Collective


Kestrel asked Soluna Collective's founders Audrey + Michael why they created the brand. Here's what they had to say:

"We have a passion for design. Design is our expression and it drives our exploration. To us, design is a form of communication that has no boundaries. We have always believed that our design should be respectful of the environment and the people living in it."